It’s the new internet’s motto. With the start of 2021, digital marketing becomes much more interesting than ever before. This is due to the rapid increase in Internet traffic due to social media and the new thriving boom in blogging.
(It’s evident from the article published on March 5, 2020, by “Business Insider” that blogging has become so popular that it is even causing the COVID-19 pandemic, as they portray the blogs. They provide a clear picture of the story. See this story to know more).
Then again, we can also discuss that since the end of 2020, blogging become really popular. For one reason or another, the Internet saw a massive increase in their traffic due to blogging on various social media platforms. There are endless avenues for small brands to connect with their potential buyers via blog posts.
With better links now available and easier ways to create engaging content, it doesn’t matter if you are a popular business or just a new business, blogging will be a perfect way to connect with your potential buyers.
The statistics from Nielsen Media Research show that blog posts reached nearly 50.3 million users in 2019 — almost 24 percent more than last year (Nielsen).
Combine the growth of the volume of people blogging on the Internet and you will start seeing increased interest in blogging as more brands choose this medium as their way to connect with customers.
Why blogging is a key part of digital marketing and can help brands find their potential buyers!
1. Creates Audience
Blogging connects more than just a one-page brand blog. In fact, when a company starts to publish blogs, it connects with a new group of readers. As a blogger, that includes people that cannot afford to buy these bloggers’ materials, for example, a business or a household name.
Blog posts turn people interested in you and your business, as well as those who do not usually click on brand blogs. Thus, blogging will help companies create more readers than previously seen before.
2. Creates A Better Experience
As discussed in the aforementioned article, blogging helps make brand content more engaging. Readers will become more interested in the new brand’s content once they know about it, which means people will become more likely to get more people into your brand’s website.
With more marketing tools added to the Medium platform, brands can better communicate their position in a concise and relevant way. Blogging allows them to speak one single language when sharing their marketing messages to potential buyers.
Plus, businesses can also tap into the reach and expertise of thousands of their target consumers.
The rise of blogs and the additional Marketing tools for Medium are expected to make the medium a more important medium for blogs in the near future. But even if Medium is expected to be used more widely for bloggers than ever before, SEO and SEO experts, once you focus on blogging you can expect to be much more successful and catch up to the rest of the world quickly.
3. It’s a Growth Business
Because blogging leads to higher conversions, it will create a growth business for brands.
4. More Content To Share
The publishing of blogs will increase the quality of content that will be shared throughout the Internet. This can be a game-changer for brands as they will be making more connections with their potential buyers.
5. Creates a More Multimedia Content
But that is not to say that blog posts will be solely composed of text. By producing the content, marketers can write longer and more engaging blog posts. In fact, most established content marketing experts will claim that you can include video in the blog posts. This creates more compelling content for customers to read.
6. Entertaining Content
Instead of just writing informative blog posts, bloggers will have to put in more effort and time into producing engaging blogs. It will certainly bring more stimulation and viral performance.
Despite the loss of some associated businesses, bloggers on Medium will now have a significant and drastic increase in their traffic. With more blogging on the Medium platform, it will be easier for bloggers to share content with customers directly — which leads to a better result for them.
How Can a Brand Blog Enhance Its Way to Connect With Its Potential Buyers?
Being aware of the reasons behind the increase in blog publishing is essential for any business. It makes the matter easier to deal with. You have a little more time to sit back and look for blogs that you have so much interest in to create an efficient experience for your target audience.
Whether you’re a brand or a beginner blogger, it’s essential to list the most important reasons behind your blogs and what their benefits are to your business. keep in touch AllIndiaevent & Write for us Blog
