Digital marketing is today a completely separate segment where different strategies are used to successfully expose companies to the digital world. Some popular strategies are search engine optimization, inbound marketing, content marketing and not least PPC (Pay per click). It is in the latter segment that Google Ads is found.
For several years, Google Ads has been the premier way for companies to increase their digital presence and market their products online. But what does it look like today? What are the latest trends in online marketing – and is Google Ads still the best option? Below we will take a closer look at Google Ads and how it works. We will also take a deep dive into what the future of search engine marketing (SEM) may look like and whether it pays to continue advertising on Google.
Google has more or less become the standard for online searches. The IT giant’s search engine is so large that the word “Google” is now an accepted part of our everyday language, when we mean searching for information online. It is therefore not so difficult to imagine why Search Engine Marketing (SEM) has become a winning concept for companies. This is where Google Ads comes into the picture.
Increase your exposure
Google Ads (PPC) can be used as a promotional tool to strengthen your brand by significantly increasing your search engine exposure. Google Ads is also excellent as a long-term tool by continuously driving traffic to your site. The ads in Google can be activated and deactivated with one click, and changes made to the design are published immediately. Well, versed digital marketing agencies such as Ducima Analytics Private Limited can provide PPC services and their Google Ads specialists ensure that your ads are displayed in a first-class way and take full advantage of the tool.
ROI – Return of Investment
Sponsored links are very effective because you only pay for visitors to your website who have first searched for your services / products and then actively clicked into your website from the search engines, PPC = Pay Per Click. Together they can also agree on goals for your advertising with Google Ads, budget, maximum cost per click / visitor, target channels and reporting. To optimize profitability, one of the best digital marketing agency continuously evaluates, adjusts and measures the results for the campaigns with the sponsored links. It’s about ROI.
Why should companies use Google’s advertising tools?
Marketing is fundamental for companies that want to increase their customer base and thus improve their profitability. By marketing your business, you can inform more customers about what you have to offer and how your product can be to their advantage.
Google Display Network – more than just a search engine
When you create ads through Google Ads, you become visible to potential customers whose searches match the segment in which you operate. In other words, your business is exposed to just the right customer base, which can increase the number of leads.
However, one of the strengths of Google Ads is that you can go much further than just Google’s search engine. Through the Google Display Network, you can show your ad on other popular sites that are part of the same network, such as Blogger, YouTube and a number of apps and mobile sites. The reach of Google Ads is thus not limited to the search engine, but strengthens significantly beyond that.
